BUBL LINK Catalogue of Internet Resources

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Marketing links

1. About.com: Marketing
2. AD Resource: Internet Advertising and Promotion Resources
3. American Marketing Association
4. Building Brands
5. Business Bureau
6. Intute: social sciences - marketing and communication
7. KnowThis.com
8. Krislyn's Strictly Business Sites
9. Marketing and Marketing Research Journals
10. Marketing North America Resource Directory
11. Nijenrode Business Information Services
12. ProfessionalCity.com
13. Zenith Medianet: The Marketer's Internet Gateway

Comments: bubl@bubl.ac.uk

About.com: Marketing

Offers original articles and features about marketing, plus annotated links to selected relevant Internet resources, compiled by a subject specialist, a subject-specific bulletin board, and details of related news and events. Topics include business information, crisis communication, marketing associations and publications, online and off-line marketing.
     Author: About.com
     Subjects: internet marketing, marketing links
     DeweyClass: 658.8
     Resource type: forum, index, news

AD Resource: Internet Advertising and Promotion Resources

Guide to all aspects of Internet advertising, online promotion and marketing.
     Author: JupiterMedia Corporation
     Subjects: advertising, internet advertising, marketing links
     DeweyClass: 659
     Resource type: guide

American Marketing Association

Professional society of marketers founded in 1937. It aims to provide direct benefits to marketing professionals in business and education and serves marketing practitioners, educators, and students.
     Author: American Marketing Association
     Subjects: marketing links, marketing research
     DeweyClass: 658
     Resource type: documents

Building Brands

Offers information on brand building, including strategy, marketing, communications, and customer relationship management. Much of the content is free, with a 'Shared Learning' Newsletter available via email.
     Author: SkillPacks
     Subjects: marketing links
     DeweyClass: 658.8
     Resource type: documents

Business Bureau

Aimed at those involved in small business the site includes resources on sales and marketing, human resources, finance, accounting, legal issues, disabled customer rights and more.
     Author: Advance Internet Services
     Subjects: marketing links, small business
     DeweyClass: 330
     Resource type: index

Intute: social sciences - marketing and communication

Set of links to selected, evaluated and annotated Internet resources relevant to marketing and communication.
     Author: Intute
     Subjects: marketing links
     DeweyClass: 658
     Resource type: index

Krislyn's Strictly Business Sites

Listing of resources on a wide range of business topics including management, marketing and more specialised topics such as multi-level marketing, barter and insurance.
     Author: Krislyn Corporation
     Subjects: business links, insurance, management practice, marketing links
     DeweyClass: 330
     Resource type: index

Marketing and Marketing Research Journals

List of links to electronic journals covering subject areas relating to marketing, advertising, and consumer research. Some titles offer full text free of charge, while others require payment.
     Author: Tilburg University
     Subjects: marketing links, marketing research
     DeweyClass: 658.8
     Resource type: journal index

Marketing North America Resource Directory

Provides links to marketing resources, arranged into categories which include advertising, direct marketing, education, public relations, online marketing, and patents, trademarks, and copyright. Although the directory has a North American focus, many of the resources described have international relevance.
     Author: Beakbane Marketing
     Subjects: marketing links
     DeweyClass: 658.8
     Resource type: index

Nijenrode Business Information Services

Indexes for finance, economics, human resource management, marketing, business law and other business related subjects.
     Author: Nijenrode University Library
     Subjects: business links, economics links, financial links, human resource management, marketing links
     DeweyClass: 330
     Resource type: index

ProfessionalCity.com

Collection of links to law, marketing and accounting resources. Also offers general reference materials such as Dow Jones Business Directory, and includes details of associations and jobs.
     Author: ProfessionalCity.com
     Subjects: accounting links, business links, marketing links
     DeweyClass: 330
     Resource type: index

Zenith Medianet: The Marketer's Internet Gateway

Numerous links to commercial, news, media, marketing, and business resources.
     Author: Zenith Media
     Subjects: business links, marketing links
     DeweyClass: 658.8
     Resource type: index