BUBL LINK Catalogue of Internet Resources

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Internet marketing

1. About.com: Marketing
2. Executive Summary
3. Ideas for Marketing
4. NetMarketing
5. Ten Commandments for Successful Marketing Communications on the Web
6. Viability of Multimedia Retrieval Systems for Marketing and Sales
7. VirtualPromote

Comments: bubl@bubl.ac.uk

About.com: Marketing

Offers original articles and features about marketing, plus annotated links to selected relevant Internet resources, compiled by a subject specialist, a subject-specific bulletin board, and details of related news and events. Topics include business information, crisis communication, marketing associations and publications, online and off-line marketing.
     Author: About.com
     Subjects: internet marketing, marketing links
     DeweyClass: 658.8
     Resource type: forum, index, news

Executive Summary

Weekly newsletter which highlights Internet marketing trends, profiles, news, and advice. It focuses primarily on electronic commerce and Internet advertising, includes corporate profiles and book reviews, and is aimed at professional Web marketing personnel.
     Author: Bruner, Rick E.
     Subjects: electronic commerce, internet advertising, internet marketing
     DeweyClass: 658.8
     Resource type: magazine

Ideas for Marketing

Internet marketing advice aimed at entrepeneurs and small businesses. Covers how to promote businesses online, with sections on Web 2.0, video, and social marketing.The core section covers a number of aspects to consider, such as choosing a domain name, website software design and creating search engine friendly pages.
     Author: Taylor, P.
     Subjects: internet marketing
     DeweyClass: 658.8
     Resource type: documents

NetMarketing

Covers the strategies, tactics and techniques for marketers to succeed on the Web, as well as ideas, case studies, solutions, and the latest innovations.
     Author: Ad Age Group
     Subjects: internet marketing
     DeweyClass: 658.8
     Resource type: magazine

Ten Commandments for Successful Marketing Communications on the Web

Hints and tips on marketing and advertising on the Internet, for large and small businesses and for individuals.
     Author: Werbal Advertising Agency
     Subjects: internet advertising, internet marketing
     DeweyClass: 658.8
     Resource type: document

Viability of Multimedia Retrieval Systems for Marketing and Sales

PhD thesis addressing the viability of Multimedia Retrieval Systems (MRSs) for Marketing & Sales (M&S) processes.
     Author: Hoogeveen, Martijn
     Subjects: internet marketing, marketing research
     DeweyClass: 658.8
     Resource type: thesis

VirtualPromote

A guide to promoting Web sites with ideas on how to attract visitors and generate hits. Includes a marketing newsletter, Gazette, and guest tutorials with promotional tips.
     Author: SmartDesk
     Subjects: internet marketing, web site development
     DeweyClass: 658.8
     Resource type: guide