BUBL LINK: Consumer research

BUBL LINK Catalogue of Internet Resources

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Consumer research

Titles

Descriptions

Comments: bubl@bubl.ac.uk

AdWeb Newspaper Readership Reports: Free access to a small percentage of all JICREG (Joint Industry Committee for Readership Research) data, comprising audience figures for regional newspapers.
Author: JICREG and AdWeb
Subjects: advertising, consumer research, newspapers
DeweyClass: 659
Resource type: reference data
Bar Code Guide: Provides consumers with a guide for translating bar codes, including a glossary and background information.
Author: Polylabel.com
Subjects: consumer advice, consumer research
DeweyClass: 381.33
Resource type: documents, images
How Polls are Conducted: Answers commonly asked questions about the operation of public opinion polls by the Gallup organisation. Addresses topics such as selection of a random sample, required sample size, conduct of interviews, and interpretation of results. Although the focus is on polls in the US, the issues covered are also applicable to international polls.
Author: Gallup Organisation
Subjects: consumer research, research methods
DeweyClass: 303.38
Resource type: document
Internet Food Channel Web Site: Links to information on food trends, consumer behaviour related to food, industry statistics, sales trends, shopping, and cooking equipment.
Author: Internet Food Channel
Subjects: consumer research, food industry
DeweyClass: 338.19
Resource type: index
Intute: social sciences - market research: Set of links to selected, evaluated and annotated Internet resources relevant to market research.
Author: Intute
Subjects: consumer research
DeweyClass: 658.83
Resource type: index
Joey Green's Wacky Uses: This resource discloses alternative uses for popular brand name products, and the history and facts behind such products. Applications suggested include using hair conditioner to soften feet, Coca-Cola to clean a toilet, chalk to prevent an ant invasion, and olive oil to rejuvenate dry skin.
Author: Green, Joey
Subjects: consumer research
DeweyClass: 381.33
Resource type: productinfo
Journal of Consumer Research: Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. Only tables of contents are available online.
Author: University of Chicago Press
Subjects: consumer research, marketing research
DeweyClass: 658.834
Resource type: journal
Marketing Library Services: MLS will provide information professionals in all types of libraries with specific ideas for marketing their services. Features suggestions for planning programs, making money and increasing business.
Author: Information Today
Subjects: advertising, consumer research, library management
DeweyClass: 020
Resource type: journal
Mintel International Group: Company claiming to be the UK's leading source of consumer related marketing intelligence information. Includes an index of reports and some contents.
Author: Mintel Marketing Intelligence
Subjects: consumer research, marketing research
DeweyClass: 658.8
Resource type: documents
MORI: MORI is the largest independent research agency in the UK. One of MORI's key objectives is to enrich the knowledge and understanding of research in the wider community. It offers online examples of some recently released surveys including the most recent political opinion polls.
Author: MORI
Subjects: consumer research
DeweyClass: 303.38
Resource type: news
Odum Institute for Research in Social Science: Data Archive: Maintains one of the oldest and largest archives of machine-readable data in the US, and provides access to data from several US national surveys.
Author: University of North Carolina
Subjects: consumer research, social science research, sociology
DeweyClass: 301
Resource type: document, news
Online Marketing: Online version of the journal 'Marketing', including a weekly consumer survey of UK commercials, job vacancies in marketing, listings of useful marketing sites on the Internet, top stories from the current week's magazine in electronic form, and information about subscribing to the print version of the journal.
Author: Marketing Magazine
Subjects: consumer research, marketing research
DeweyClass: 658
Resource type: magazine
Public Opinion Quarterly: Publishes theoretical contributions to opinion and communication research, analyses of current public opinion, and investigations of methodological issues involved in survey validity - including questionnaire construction, interviewing and interviewers, sampling strategy, and mode of administration.
Author: Oxford Journals, Oxford University Press
Subjects: consumer research, sociology
DeweyClass: 303.38
Resource type: journal
Roper Center for Public Opinion Research: Set of resources held by the Roper Center, including public opinion surveys, polls and data banks. Dats sets include the Japanese Data Archive and Latin American Survey Data Bank.
Author: University of Connecticut
Subjects: consumer research
DeweyClass: 303.38
Resource type: reference documents
Which Online: Online service offering consumer information and reports. Includes sample resources accessible to non-subscribers.
Author: Which Online
Subjects: consumer advice, consumer research
DeweyClass: 381.3
Resource type: documents