BUBL LINK: Advertising

BUBL LINK Catalogue of Internet Resources

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Advertising

Titles

Descriptions

Comments: bubl@bubl.ac.uk

About.com: Advertising Industry: Offers original articles and features about advertising, plus annotated links to selected relevant Internet resources, compiled by a subject specialist, a subject-specific bulletin board, and details of related news and events. Includes linke to numerous advertising agencies and associations in the US, and features on internet advertising.
Author: About.com
Subjects: advertising
DeweyClass: 659
Resource type: forum, index, news
Ad Access: Advertisements which appeared in US newspapers and magazines between 1911 and 1955, covering beauty and hygiene, radio, television, transportation, and World War II. Each category has a brief history and can be browsed by topic and year, or searched by keyword or illustration.
Author: Duke University
Subjects: advertising, united states history from 1900
DeweyClass: 973.9
Resource type: documents, images
AD Resource: Internet Advertising and Promotion Resources: Guide to all aspects of Internet advertising, online promotion and marketing.
Author: JupiterMedia Corporation
Subjects: advertising, internet advertising, marketing links
DeweyClass: 659
Resource type: guide
Adflip: Archive of classic print advertisements dating from the 1940s. Images are searchable by category, decade, year, or keyword. Provides basic information about each advert, including the date of issue, and the company who produced it, with links to the relevant companies.
Author: adflip LLC
Subjects: advertising, history of art
DeweyClass: 659
Resource type: images
Advertising Age: Source of marketing, advertising, and media news, together with general information and analysis.
Author: Adage Age Group
Subjects: advertising, marketing news
DeweyClass: 659
Resource type: news magazine
Advertising Quotes: Index of quotes made in relation to a range of commercial fields, complete with reference information including who used them and when. Also provides details of undergraduate, graduate, and creative advertising courses available at the University of Texas at Austin.
Author: University of Texas at Austin Department of Advertising and Public Relations
Subjects: advertising, quotations
DeweyClass: 659
Resource type: documents
Advertising World: Series of links to advertising resources including agencies, publications, marketing tools, legal bodies, educational material, and production companies for film, video, packaging, photography, Web pages, and unconventional media such as balloons, bins, floors, and flying logos.
Author: Richards, Jef I.
Subjects: advertising
DeweyClass: 659
Resource type: index
AdWeb Newspaper Readership Reports: Free access to a small percentage of all JICREG (Joint Industry Committee for Readership Research) data, comprising audience figures for regional newspapers.
Author: JICREG and AdWeb
Subjects: advertising, consumer research, newspapers
DeweyClass: 659
Resource type: reference data
Association of Photographers: A UK trade association for fashion, advertising and editorial photographers, founded in 1968 and based in London.
Author: Association of Photographers
Subjects: advertising, photography
DeweyClass: 770
Resource type: institution
Bnet: Keyword searches return abstracts and extracts on a range of business related topics including accounting, advertising, exportation, information technology, public relations and risk analysis. Business news, management guides, case studies and information directories are also available. Subscription is free to all students, lecturers and librarians in further and higher education.
Author: Bnet
Subjects: accounting research, advertising, business research, exporting
DeweyClass: 330
Resource type: articles, documents
EAA - Emergence of Advertising in America: 1850-1920: Images pertaining to the history of US advertising, arranged into categories including J Walter Thompson Company 'House Ads', Ellis Collection of Kodakiana, Scrapbooks, and Tobacco Advertising. Each category is fully browsable and searchable via an interface which highlights different types of illustrations and special features.
Author: Duke University
Subjects: advertising, media studies, united states culture
DeweyClass: 659
Resource type: image collection
FreeAd Mart Classified Database: Online version of a weekly bargains newspaper based in Southern England which offers free private advertising.
Author: FreeAd Mart
Subjects: advertising
DeweyClass: 659
Resource type: news
Intute: social sciences - advertising: Set of links to selected, evaluated and annotated Internet resources relevant to advertising.
Author: Intute
Subjects: advertising
DeweyClass: 659
Resource type: index
Living Room Candidate: Presents a history of US Presidential election campaign commercials from 1952 to the present day. Material is offered in RealVideo format, and can be accessed chronologically, or by common advert theme such as attack ads, family man, or looking presidential.
Author: American Museum of the Moving Image
Subjects: advertising, elections, united states elections
DeweyClass: 324
Resource type: moving images
MarcommWise Knowledge Bank: Collection of full text articles on marketing communication topics such as advertising, branding, direct marketing, human resources, public relations, retailing, and segmentation.
Author: Klebanoff Associates
Subjects: advertising, marketing research
DeweyClass: 658.8
Resource type: articles
Marketing Library Services: MLS will provide information professionals in all types of libraries with specific ideas for marketing their services. Features suggestions for planning programs, making money and increasing business.
Author: Information Today
Subjects: advertising, consumer research, library management
DeweyClass: 020
Resource type: journal
Medicine and Madison Avenue: Searchable collection of modern advertisements used in the promotion of medical products. The resource's browse facility highlights key categories covering household products, over the counter drugs, personal and oral hygiene, vitamins and tonics, food, nutrition and diet aids, institutional and pharmaceutical, and cigarette ads. In addition, a timeline from the 1840s onwards shows significant medical and advertising events.
Author: Duke University
Subjects: advertising, media studies, medical links
DeweyClass: 659
Resource type: directory, image collection
Truth in Advertising: Collection of cigarette advertisements from the 1940s and 1950s. Each image displays the polemic war and post-war eras, providing an insight into how social consciousness has changed with regard to the tobacco industry.
Author: Wooden, John A., Chickenhead Productions
Subjects: advertising, tobacco
DeweyClass: 659
Resource type: image collection